UNIT 3 E-commerce

Exercise 1

Find these words in the text and then define them.

dilute to make less concentrated

top the top of something is its highest point or part

share if you share something with another person, you both have it, use it, or occupy it. You can also say that two people share something

performance is that something is doing as well as it was wanted or much more better
generated means to create something
bold someone who is bold is not afraid to do things which involve risk or danger
helm someone who is leading

amid it is surrounded by other things
incentive if something is an incentive to do something, it encourages you to do it
ire is anger
trade down to decrease of sell

revenue is money that a company, organization, or government receives from people

Exercise 2

Write down the short summary of this text.

The e-comerce giant eBay reported very good quarter and facts of their profit were much more better than was analyzed by specialists. Donahoe was the man which helped eBay to do very good because of his "bold moves". He was very helpful for company in the time of policy changes.
Some of the policy changes are the incentives to customer-friendly sellers, those who deliver what they promise, offer fair prices and receive positive feedback.
Then eBay quietly partnered buy.com. Donahoe epxlained that they going to be interested much more in so called "buyer-retention". And more diversify their bussinesses.
Net revenues increased to $602 milions in second quarter. With buying internet phone service Skype, generated $136 million in quarterly revenue. And raising its annual guidance to $1.72 to $1.77 per share.